Katastrophe in Japan: Folgen für die IT-Industrie, Apples Hilfe

Ben Miller

Nachgetragen: Apples Nachricht an die Erdbeben-Opfer in Japan auf apple.com/jp:

To those who have been affected by the earthquake and tsunami, we send sympathies from our heart. In this deep sadness, we are praying for the victims and their families.“ - Nach dem großen Beben, hunderten Nachbeben, dem folgenden Tsunami und dem hoffentlicht nicht eintretenden Atom-Gau, sieht sich Japan natürlich in erster Linie mit einer unfassbaren humanitären, aber auch wirtschaftlichen Katastrophe konfrontiert. Ich habe lange mit mir gerungen, wie ich dieses Thema behandele, ohne taktlos zu erscheinen, denn ich möchte in diesem Tech-Blog die wirtschaftlichen Folgen dieser immernoch andauernden Katastrophe kurz anschneiden.
Aktuelle Aktienkurse - Ausgewählt: Toshiba
Der Nikkei-Index bricht ein, Aktien von Toyota, Toshiba und co. wurden vom Handel ausgesetzt. Mit der Infrastruktur wurden auch hunderte Fabriken zerstört. Eine ganze Industrie liegt brach. Fast die Hälfte der weltweiten NAND-Flashspeicher-Chips kommen bzw. kamen aus Japan, großteils gefertigt von Toshiba. Als vergangenen Dezember eine größere Stromschwankung die hochsensiblen NAND-Fertigungsanlagen von Toshibas für Sekundenbruchteile lahm legte, warnte das Unternehmen dessen Abnehmer, dass die Produktion der Flash-Speicher für eine Dauer von grob zwei Monaten um bis zu 20% beeinträchtigt sein werde. Damals waren es Millisekunden. Kein Vergleich zur aktuellen Situation. Es gibt vielerorts keine Strassen, keinen Strom, schlicht gar nichts mehr ausser Verwüstung. Apple ist einer der größten Abnehmer für NAND-Speicherchips. Ist man im Besitz eines iPhones, iPads, iPods, MacBooks bzw. allgemein irgendeines Gadgets, finden sich darin mit großer Wahrscheinlichkeit ein oder mehrere Speicherchips aus Japan. Speicherchips werden teilweise massiv teuerer. So auch Geräte mit diesen. Es wird zu Lieferengpässen kommen. Auch weil Strom in Japan momentan “rationiert” wird. Man sollte sich daher mal in Ruhe durch den Kopf gehen lassen, dass Menschen, denen man die nötige Hardware und folglich auch Freude am geliebten Gadget zu verdanken hat, jetzt einen Albtraum durchleben. Japan ist zwar knapp 8800 Kilometer von uns entfernt aber doch intensiver in unseren Alltag integriert als wir glauben. Spenden an das Rote Kreuz können seit kurzem auch . Weiters nehmen natürlich auch Hilfsorganisationen wie die Caritas und auch das japanische Rote Kreuz direkt Spenden an. - Einen Einblick wie Apple mit der aktuellen Lage in Japan bzw. Tokio umgeht gibt uns die folgende Email eines Tokioer Apple-Store-Mitarbeiters, die Digg-Gründer Kevin Rose auf seinem Blog veröffentlicht hat. So sollen sich in Tokio unter anderem die zwei Apple Stores zu einer Art Zufluchtsorte entwickelt haben. Die Stores bleiben bis spät in die Nacht geöffnet, um den Menschen den Internetzugang und Videotelefonie mit ihren Angehörigen zu ermöglichen. Auch kann man dort iPhones und Geräte aufladen und reparieren lassen. Mitarbeiter und deren Angehörige können angesichts frostiger März-Nächte, überfüllter Hotels und zusammengebrochener Zugverbindungen in den Stores übernachten. Apple sorgt für kostenlose Verpflegung. Zum Zeitpunkt des Bebens waren die für Japan verantwortlichen Apple-Manager in Tokio und besuchten einen der Stores und übernachteten zusammen mit den Menschen auch darin. Der Email zufolge meldeten sich auch die Apple-Führungsriege aus Cupertino per Facetime bei den Angestellten und boten ihre weitreichende Hilfe an. Folgend die Email im Original. Eine Übersetzung ins Deutsche finde sich hier.

Katastrophe in Japan: Folgen für die IT-Industrie, Apples Hilfe

Dear Alex L, David, & Kevin,

Hi this is XXXXX in Japan.  As you all must have heard, the 5th largest earthquake in recorded history hit us on Friday, 2:30pm Japan Time.  As Alex often says on TWiM, stories on the ground are often quite different from the stories in the news, and there is a tech story that I’d really like to tell: the story of Apple Inc in Japan.

Full disclosure:  I work at Apple at one of its stores in Japan.  The earthquake hit while I was working on the first floor of one of their stores.  As the entire building swayed, the staff calmly led people from the top 5 floors down to the first floor, and under the ridiculously strong wooden tables that hold up the display computers.

7 hours and 118 aftershocks later, the store was still open.  Why? Because with the phone and train lines down, taxis stopped, and millions of people stuck in the Tokyo shopping district scared, with no access to television, hundreds of people were swarming into Apple stores to watch the news on USTREAM and contact their families via Twitter, Facebook, and email.  The young did it on their mobile devices, while the old clustered around the macs. There were even some Android users there. (There are almost no free wifi spots in Japan besides Apple stores, so even Android users often come to the stores.)

You know how in disaster movies, people on the street gather around electronic shops that have TVs in the display windows so they can stay informed with what is going on?  In this digital age, that’s what the Tokyo Apple stores became.  Staff brought out surge protectors and extension cords with 10s of iOS device adapters so people could charge their phones & pads and contact their loved ones.  Even after we finally had to close 10pm, crowds of people huddled in front of our stores to use the wifi into the night, as it was still the only way to get access to the outside world.

Anyway, I mention this not because I work at Apple now, or because I’m an admitted fanboy, but because I’m genuinely proud of the Apple Japan staff and their willingness to stay open to help people that day. And I’m also impressed with the way Apple’s products (and yes, Google’s, Twitter’s, and Facebook’s) helped them that day. Even after we had to close, many of the staff stayed outside the store to fixing iphones and teaching people how to contact family or stay informed via wifi.

TWiM, TWiT and Rev3 have talked about the power of tech & the cloud during the recent global events, so I wanted to let you know of one more example during the Great Tohoku Earthquake in Japan.



Great Tohoku Earthquake Survivor 2011

—– UPDATE: —–

As of the writing of this, another nuclear plant just had an explosion so I will keep the 2nd half of the story as brief as possible as I may need to evacuate soon (weak smile).

A quick list of kind things Apple did after we closed:

1. Because the trains and phones were down, almost everyone who worked in Tokyo was stranded deep in the city.  All the hotels were booked, the roads were jammed, so hundreds of people were instantly homeless.  Apple told all of their staff – Retail AND Corporate – that they could go sleep at the Apple stores.  The Senior managers at the stores had been notified earlier and unbeknownst to us, had gone out to stock up on food and drinks after the very first quake hit.

This was a godsend because by 11pm (118 aftershocks later) all food and drinks were sold out at every store within walking distance. And when I say walking distance, I mean 3-4 hours of walking distance. (Tokyo is a big city.)

Letting not just Retail but corporate staff sleep at the Apple stores was genius because:

1a. The corporate offices are in skyscrapers with over 50 flights of stairs.  With all elevators in Japan shutdown, this was a nightmare.

1b. The Retail stores were the only areas where WE controlled the buildings, from top to bottom, so we could monitor, fix, and maintain the back-up power, networks, and heating ourselves.

1c. Ubiquitous wifi and Facetime devices gave us a lifeline to our families and the rest of the world. Facetime turned out to be MUCH more stable than Skype (And I’m a Skype fanboy!)

1d. With theater rooms and breakrooms designed for 150+ people, the Apple stores were the most comfortable places to be and to sleep. Much more comfortable than sleeping on the street on a cold March night.

2. Once staff let their families know that they were not only safe but how comfortable we were (break room refridgerators stocked with food and drink, etc), family members began asking if they could stay at the Apple stores as well.  Of course Apple said yes.  One business team member’s stranded mother walked 3.5 hours to be with her daughter at the store. When she arrived, the Apple store staff gave her a standing ovation (“Warm Welcome”) like they do for customers during a new launch.

3. The head of Apple International HR and of Japan Retail happened to be in Japan that week. Both came and spent the night with us in the stores and told everyone that if anyone wanted to try their luck getting home on their own, Apple would pay for any food, drink, or transportation fees that that person incurred on the way. “Your safety is most important.”

If, on their way home the staff member realized they couldn’t make it, but they found an open hotel, Apple would pay for it.  Since many people lived 2-3 hours away, this ended up meaning 11 hour walks home, $300 taxi fares, and $800 hotel rooms (only the luxury hotels had vacancies).  Executives from Cupertino and London Facetimed with us, letting us know not to worry, they supported us, and that they would write off on it all.

4.  We continued to open our doors to stranded people on the street fixing iphones, selling battery packs, or simply teaching people how to get streaming news on their smart-phones until 3am in the morning. ;)

And lastly, as I write this now 3 days later, even though the Japanese government says everything is fine, nuclear plants continue to explode.  And we still haven’t even gotten the 7pt aftershock that is predicted to come this week, nor the nuclear/acid rain that is predicted to fall within the next 3 days.  I hate to say this, but things may only get worse before they get better.

I’ve been calling my girlfriend at work, asking her to come home, but because the Tokyo government hasn’t said anything, her company won’t let her leave.  On the other hand, my manager at Apple called me to let me know that Apple will support any decision I make regarding leaving the country or the area, and that a job will still be waiting for me if I decide to come back.

That is why I am a fanboy. Ack! Sorry, that wasn’t brief at all!

Thanks for reading!


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