Mit dem neusten Werbespot „Designed by Apple“ rückt der iPhone-Hersteller die Bedeutung einer ganz speziellen und doch meist kleinen Signatur, die sich auf jedem Apple-Produkt findet, ins Rampenlicht: Designed by Apple in California.

Video of the Day: Designed by Apple

„This is it. This is what matters. The experience of a product. How will it make someone feel. Will it make life better. Does it deserve to exist. We spend a lot of time on a few great things until every idea we touch enhances each life it touches. You may rarely look at it but you’ll always feel it. This is our signature and it means everything. Designed by Apple in California.“

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