Bericht: RIM und Microsoft 2007 skeptisch gegenüber iPhone
2007 präsentierte Apple das erste iPhone, und läutete damit eine neue Ära der Mobiltelefonie und Smartphones ein. Wie ein Ex-Angestellter bei Research in Motion (Stichwort Blackberry) jetzt bekannt gab, war man bei RIM und Microsoft zunächst äußerst skeptisch über Apple’s Können im Bezug auf das iPhone.
Im Verlauf mehrerer firmeninterner Meetings wurde das iPhone diskutiert und die eigene Marktsituation analysiert – mit dem Fazit, dass die demonstrierte Rechenleistung mit der internen Batterie eine schon fast lächerlich kurze Betriebsdauer erlaube:
Former employee Kentor wrote in a post: “it couldn’t do what they were demonstrating without an insanely power hungry processor, it must have terrible battery life, etc. Imagine their surprise when they disassembled an iPhone for the first time and found that the phone was battery with a tiny logic board strapped to it.“Genau diese Reaktion hatte Steve Jobs bei der Präsentation bereits erwartet, er meinte „ hat buchstäblich 5 Jahre Vorsprung gegenüber jedem aktuellen Mobiltelefon“. httpvh://www.youtube.com/watch?v=nXq9NTjEdTo&feature=player_embedded Eine ausführliche Beschreibung von Ex-Mitarbeiter Kentor gibt’s im Folgenden:
All these companies were fighting over what amounts to overgrown PDAs with phones and wireless stacks strapped on. Everyone assumed power density was no where even close to what was needed for general computing, that a full featured browser and heavy duty Internet services were impossible due to bandwidth and latency. Take a look at how our Java expert groups named standards, how people at the time talked about what features smart phones should have, and its clear that no one thought an iPhone was possible. Even Danger, which eventually Windows Phone 7 and Android, was just working on a better Blackberry.
The iPhone did many amazing things, but what stands out in my mind was how it proved that these assumptions were flat-out wrong beyond any reasonable doubt. Apple pretty gave everyone the finger and said, „Fsck you guys we can build your distant impossible future today.“
I left RIM back in 2006 just months before the IPhone launched and I remember talking to friends from RIM and Microsoft about what their teams thought about it at the time. Everyone was utterly shocked. RIM was even in denial the day after the iPhone was announced with all hands meets claiming all manner of weird things about iPhone: it couldn’t do what they were demonstrating without an insanely power hungry processor, it must have terrible battery life, etc. Imagine their surprise when they disassembled an iPhone for the first time and found that the phone was battery with a tiny logic board strapped to it. It was ridiculous, it was brilliant.
I really don’t think you’re giving Apple enough credit here. They did something amazing that many very prominent people in the industry thought was either impossible or at least a decade away, and they did it in a disgustingly short time frame.